Communicating and engaging with stakeholders to co-produce new or changing services is an important task for clusters. Communication is the successful conveying or sharing of ideas and feelings, therefore any information imparted or interactions with others are forms of communication. Engagement in this context is the process of encouraging people to be interested in the work of a cluster, and to include them in decision making.
Contents
The Engagement section of the ACD Toolkit is divided into sections covering the following areas:
- Why communication and engagement is important
- Cluster communication and engagement principles
- Cluster communication and engagement strategy
- Communication and engagement goals
- Stakeholders and audiences
- Communication and engagement channels and approaches
- Why engage with service users, carers and the public
- Communication and engagement with cluster staff
- Channels and approaches for health and care system engagement
- Channels and approaches for wider stakeholder communication and engagement
- Communication and engagement action plan and audit tool
- Dependencies and risks
- Continuous improvement in communication and engagement
- Cluster communication and engagement delivery plans – OASIS
See the Engagement sub-page, which provides ideas and information for clusters on why and how to communicate and engage effectively.